While some new lingerie brands have been targeting their marketing campaigns to appeal to the average size woman, some industry insiders are wondering if Victoria’s Secret (VS) seems to be taking the opposite tack, using skinnier models than they have in the past. Svelte models Jasmine Tookes and Georgia Fowler started working with the fashion retailer in 2015 and 2016. “What's interesting is that these Victoria's Secret models are marketing to other women, so it's less a commentary on what men find attractive, and more about the idealized notion of beauty in the eyes of American women." President of Boston-based Maggie Models, Robert Casey, says the lingerie retailer has always sold fantasy, not reality. The brand gained attention when actresses Lena Dunham and Jemima Kirke posed in the lingerie for an unretouched photoshoot in 2016.

Source: Fox News July 07, 2017 16:07 UTC