Disney Star retained TV rights (Package A) for 23,575 crore while Viacom18 bagged the digital property for 23,758 cr (Package B & C). “I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crore. “Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. It has been a big factor in the growth of the game & the Digital India vision,” he added. The 33-year old Shah also thanked all the bidders for showing interest in securing the IPL media rights, adding that the board will utilise the revenue generated from the cash-rich league to strengthen our domestic cricket structure“I thank all the bidders for their active interest in securing the IPL Media Rights.

Source: The North Africa Journal June 14, 2022 13:36 UTC