By 2025, South Africa, Morocco, and Egypt will dominate the ranking of the most visited African countries, ahead of Kenya and Tanzania, which confirm their status as safari giants. Safaris, cultural heritage, coastal tourism, and business tourism structure the offering, with significant benefits in terms of foreign exchange and direct and indirect employment. Tanzania, with 1.8 million tourists, capitalizes on the Serengeti, Kilimanjaro, and Zanzibar, with high-end safaris alone generating over $2.6 billion in revenue. West and the Horn of Africa gain groundIn West Africa, Nigeria and Ghana each exceed one million visitors, driven by business tourism, cultural festivals, and a vibrant urban scene. Ethiopia closes the Top 10 with around 900,000 arrivals, benefiting from its religious heritage (Lalibela, Timkat) and cultural tourism which can generate up to $700 million per year.

Source: The North Africa Journal December 29, 2025 08:03 UTC