He told Việt Nam News he had visited Singapore several times and this time decided to go just to watch the show. In a report, USA’s futuremarketinsights.com predicted that the global music tourism market would rise from US$5.5 billion last year to $11.3 billion by 2032. Besides, many provinces and cities successfully organise small music shows, and music tourism has been wholeheartedly embraced by locals, especially during weekends. According to experts, music tourism has been around in many western countries but has only recently come to Việt Nam. In Việt Nam, it saw the installation of its app increase by 80 per cent.

Source: Viet Nam News November 12, 2023 15:32 UTC