By An PhươngHas the leniency of customers caused some renowned KOCs to become 'drunk with power'? Livestream selling has become a trend as Key Opinion Consumers (KOC) and TikTokers take advantage of their visibility in the community to sell products. responded with a video, clarifying that the VNĐ220 million covered event expenses and livestream fees. Stricter managementIn Việt Nam, there are approximately 70,000 to 80,000 livestream sales sessions on various social media platforms every day, recent statistics have shown. Although livestream sales have been around for a while, their popularity surged during the COVID-19 pandemic when people were forced to stay at home.

Source: Viet Nam News November 12, 2023 14:46 UTC