But Verizon’s wireless business is now under pressure: Most Americans have smartphones, and intense competition from rival carriers has eroded revenue. On Sunday, the wireless giant is launching a new ad campaign, dubbed “Humanability,” which tells stories about how Verizon’s technology products are easing traffic flow in Sacramento, Calif., keeping fish fresh in transit, and supporting advancements in virtual surgery and health care. It will later run on Bloomberg, CNBC, Fox Business Network, the Washington Post and CNN. Illustration: Shaumbe Wright/WSJVerizon worked with ad agency McGarryBowen to create the three ads that make up the new campaign. Another ad is about “reinventing healthcare” through the 5G network, and shows how a robot might aid in a remote surgery.

Source: Wall Street Journal December 01, 2017 10:00 UTC