But that explanation ignores what many in the astro-verse consider the major turning point for Big Zodiac: The election of Donald Trump. Watching The New York Times’s forecast needle tip from Hillary Clinton to Mr. Trump raised people’s doubts about certain scientifically proven systems, Ms. Kelly said. Investors see other trends feeding into astrology’s resurgence, Ms. Vardhana said. Millennials (and the rest of us) are lonely and want community, no matter how many followers we have on social media. “This is a phenomenon and maybe astrology and the technology of Co-Star is well equipped to address it,” Ms. Vardhana said.

Source: New York Times April 15, 2019 16:10 UTC