CIROCToday (April 15), in partnership with Sean “Diddy” Combs, CÎROC Ultra-Premium Vodka reveals its newest offering, Summer Watermelon just in time for this coming season. Combs tapped multi-platinum selling producer DJ Khaled to help create the delectable flavor. CIROCKhaled concluding by saying, "a major key to working hard is also celebrating your success, and CÎROC Summer Watermelon was designed specifically for celebrations and being with friends and family . The summer season it’s all about celebrating your wins, having fun and relaxing with cool refreshing tasting drink on a hot summer day." CÎROC kicked off celebrating its newest flavor with an interactive pop-up in Los Angeles followed by a larger activation at Coachella.

Source: Forbes April 15, 2019 16:07 UTC