From champagne coolers to front row VIP beds, cinema owners are investing heavily in premium experiences as the industry gets its box office mojo back. It is also introducing VIP Beds, now in nine locations, which promise to “transform the front row into the best seat in the house”. “Over the last 18 months we have been looking at what we want to do next with Luxe, what we think our guests want next from their cinema experience. Big releases include Super Mario, more editions of Spider-Man, Avengers, Dune and Moana, a fifth Toy Story release and a third in the Jumanji franchise. “When the history books are written, this is the end of the post-pandemic period and new era of film.”

Source: The Guardian December 26, 2025 23:30 UTC