Professional communications teams may now package storytelling as strategy, but the craft of storytelling is far older, and far deeper, than any job description. For over 30 years, the Society for Storytelling has championed oral storytelling in all its forms. In oral storytelling, teller and listener co-create meaning in the moment. Oral storytelling builds empathy, and strengthens listening and imagination. Oral storytelling underpins literacy, enriches vocabulary and invites playful thinking long before written text.

Source: The Guardian December 26, 2025 20:54 UTC