Following the launch of our general election MRP model this week, we will be using the same MRP technique on our regular weekly voting intention polls during the election for Sky and the Times. In recent months our MRP model and our traditional voting intention figures have tended to show a slightly different picture. Our MRP model gives Labour a marginally lower vote share and the Liberal Democrats a slightly higher share. But rather than using rim weighting or raking to weight the voting intention numbers, we will instead put the same data through our MRP model to produce vote shares for the country. What impact will this have on our voting intention figures?

Source: The Times June 04, 2024 14:52 UTC