Univision, Televisa Wrestle With Changing Tastes Among Hispanic Millennials - News Summed Up

Univision, Televisa Wrestle With Changing Tastes Among Hispanic Millennials


A seismic shift in young Hispanics’ television tastes is testing Univision Communications Inc.’s 24-year marriage to its longtime programming supplier, Mexican TV giant Grupo Televisa SAB, a relationship that helped fuel the rise of Hispanic media in the U.S. Distressed by a major ratings falloff at Univision’s flagship Spanish-language broadcast network, Univision in recent months has been pressuring Televisa’s content chief José “Pepe” Bastón to infuse its programming—dominated by telenovelas, a genre akin to soap...


Source: Wall Street Journal September 04, 2016 18:00 UTC



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