TAIPEI - The Taipei Universiade mascot Bravo reported to the employment service center on Friday after the end of the sports event rendered it jobless, according to the mascot's official Facebook page. Taipei Mayor Ko Wen-je said that the city government is discussing whether to hire Bravo as a mascot for the city. According ot the mayor, Bravo might replace other cartoon advocates of Taipei to become the city's sole mascot. The convenience store Uni President 7-11 and motorcycle maker Aeon have both expressed interest in having Bravo in their PR team. The job-seeking stunt was the latest example of the marketing strategy employed by the team behind Bravo by competiting cute and colorful mascot design with relatable traits.

Source: The China Post September 01, 2017 09:33 UTC