Online ad spending in Ireland hit €445m in 2016, according to the latest figures from the IAB Ireland PwC Online Adspend Study. Google and Facebook are estimated to have taken half of online ad revenue worldwide in 2017 and more than 60pc in the United States, according to research firm eMarketer. Marks & Spencer, McDonald's and Tesco were among companies that pulled advertising from Google in the UK last year. P&G said it slashed $100m (€81.5m) from its digital marketing spend in one quarter last year and saw no discernible impact on sales. Unilever has already been cutting its ad spend to cut costs.

Source: Irish Independent February 13, 2018 02:15 UTC