Unilever threatens to pull ads from Facebook and GoogleUnilever has threatened to withdraw ads from platforms like Google and Facebook if they do not do enough to police extremist and illegal content. He said it was in the interest of digital media firms to act before "advertisers stop advertising". During 2017, Google brought in £4.4bn in revenue from online advertising, while Facebook collected £1.8bn, according to eMarketer. Experts in digital media say that more buyers of advertising will have to join Unilever to spur change. In December, the European Commission warned the likes of Facebook, Google, YouTube, Twitter and other firms that it was considering legislation if self-regulation continued to fail.

Source: VietNamNet News February 12, 2018 17:26 UTC