HÀ NỘI — Great efforts have been made to combat counterfeit goods and trade fraud products on e-commerce channels as online shopping has become increasingly popular for many people amid booming e-commerce activities. Online shopping contributes to increasing sales and reducing intermediary costs, preventing financial loses for businesses in the Vietnamese market. Many bad actors have exploited consumer trust and policy loopholes to sell low-quality products, counterfeiting the trademarks of well-known brands that are protected in Việt Nam and worldwide, they said. He also provided a comparison that in 2020, retail sales on the Internet in Việt Nam reached $13 billion, but by 2022 this figure surged to $35 billion. Việt Nam has the highest online shopping population ratio in Southeast Asia, with 49.3 million or 41 per cent of its population shopping online, he added.

Source: Viet Nam News May 19, 2024 12:58 UTC