The consumer goods major’s ‘Smart Fill’ initiative is aimed at reducing plastic wasteEarlier this month, Mumbai’s Reliance Smart Acme Mall became home to the pilot project of Unilever’s in-store vending model, ‘Smart Fill’. Post the pilot’s success, the consumer goods major hopes to scale it to cities across the country. This India-specific initiative comes a year after Unilever announced its largest in-store refill trial in Europe (at Asda’s sustainability store in Leeds) in 2020. Now, the brand is expanding trials of their refillable packaging — for beauty and homecare brands Persil, Simple, Radox and Alberto Balsam — across the UK. These bottles are slated to be available in selected Asda and Co-op stores by the end of the year.

Source: The Hindu July 20, 2021 09:22 UTC