Uncle Ben's rice to rebrand after backlash over 'racist' packaging - News Summed Up

Uncle Ben's rice to rebrand after backlash over 'racist' packaging


The Uncle Ben's rice brand is facing backlash for its packaging. Photo: InstagramPackaged rice brand Uncle Ben's is set for a rebrand after anti-racism protests sparked by the Black Lives Matter movement. It comes as American syrup brand Aunt Jemima also announced it would be changing the brand's packaging. Uncle Ben's products have featured a picture of an elderly African-American man since 1946. "One way we can do this is to evolve the Uncle Ben's brand and visual identity, which we will do.


Source: Otago Daily Times June 19, 2020 02:37 UTC



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