So what does this mean for digital marketing budgets? Here are four key takeaways:US digital marketing spend will near $120 billion by 2021. Investment in paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46% of all advertising in five years. Overall, digital marketing is pacing at a healthy 11% compound annual growth rate between now and 2021. And many are dialing back pure digital advertising investment, prioritizing instead non-working investments in data, technology and customer experience.

Source: Forbes January 26, 2017 18:55 UTC