Young British holidaymakers are being encouraged to take UK city breaks and visit indoor attractions this autumn and winter, in a campaign designed to help hospitality and tourism businesses weather the ongoing coronavirus crisis. City businesses are trading at about 30% capacity compared with 60-70% in rural areas, according to UK Hospitality. The Tower of London reports similar numbers, with around 2,500 visitors “on a good day” versus 12-15,000 previously. Attractions hope that targeting young people, who are less risk-averse, will go some way to mitigating the fall in visitors. He believes one way to address the reluctance to visit city centres is to publicise the R rate in cities in the same way the pollen rates are publicised.

Source: The Guardian August 26, 2020 17:48 UTC