Two offensive and sexist ads bannedSUPPLIED A BurgerFuel advertisement has been ruled by the Advertising Standards Authority as offensive, sexually explicit, and likely to cause offence. BurgerFuel and Wills Contracting breached community standards with advertisements that used women's bodies to sell something. The Wills Contracting advertisement, which was broadcast online and ThreeNow, showed two men discussing one wife's breasts in relation to the commercial lifting services offered by the Taranaki-based company. SUPPLIED University of Otago lecturer Dr Rebecca Stringer says the BurgerFuel and Wills Contracting ads are targeted towards a patriarchal society. The board ruled the advertisement to be offensive, sexually explicit, and likely to cause offence.

Source: Stuff July 28, 2017 06:22 UTC