Twitter said Tuesday it was rolling out tweets which disappear after 24 hours, joining rival social platforms in offering ephemeral messages. "Because they disappear from view after a day, fleets helped people feel more comfortable sharing personal and casual thoughts, opinions, and feelings." "Your followers can see your fleets at the top of their home timeline," Haveson and Harris said. Twitter has been testing the new format in Brazil, Italy, India and South Korea and learned that "we saw people with fleets talk more on Twitter." She noted that voice tweets may also be used by brands to better connect with customers and by journalists to explain their stories.

Source: Mint November 17, 2020 12:56 UTC