Online retail website Myntra clarified on Friday it did not post an advertisement that showed Lord Krishna “shopping online” on its website. Myntra faced the brunt of the controversy as hashtag #BoycottMyntra trended on the micro-blogging website, with many users accusing it of “insulting” religious deities. Soon after the controversy stirred, artistic group ScrollDroll claimed responsibility for posting the image and apologised on Twitter for “hurting sentiments”. https://t.co/EWyWUEsky5 — Myntra (@myntra) August 26, 2016We take up the responsibility of this artwork. (2/2) https://t.co/2mYwpaWZhg — ScrollDroll (@ScrollDroll) August 25, 2016The poster showed Lord Krishna ordering an “extra long saree” on Myntra.com, an apparent reference to the mythological story on Draupadi’s ‘vastraharan’ from Mahabharat.

Source: Hindustan Times August 26, 2016 11:03 UTC