Mumbai: Freecharge founders Kunal Shah and Sandeep Tandon, and Freshdesk founder Gireesh Mathrubootham have invested in Crownit, an online to offline (O2O) local merchants discovery platform. “We are building India’s largest offline deals company using app-only cost efficient cash-back approach. We are replicating the success of Meituan (China’s largest offline deals company) in India. Crownit primarily targets offline merchants’ segment with direct consumer discounts and deals category in India. Crownit offers its users cashback at local merchants, and customers can redeem their crowns (cashback) by shopping online, book movie tickets, pay their bills and more.

Source: Mint August 26, 2016 10:52 UTC