But experts say filming a live event, posting photos and video on platforms like Instagram and providing a running commentary on Twitter can actually improve the experience. US researchers examined the effect of generating content on people's feelings of immersion during different events, such as the Super Bowl halftime show. They found this common behaviour can actually improve experiences by increasing engagement and making feel like time is 'flying'. 'By generating content relevant to ongoing experiences, people can use technology in a way that complements, rather than interferes with, their experiences.' Generating content also increased people's enjoyment of positive experiences, though this effect did not occur for negative experiences.

Source: Daily Mail November 13, 2020 17:31 UTC