The Butterball help-line office, with a doorbell that gobbles and an inflatable roast turkey, is not a place where culinary envelopes are pushed or global perspectives are embraced. At least it was for Jee Won Park, a New York publicist who called the Butterball line in 1997, when she was in her early 20s. A friend in New Jersey had bought and stuffed a big turkey, and she headed over to help him cook it. Ms. Park didn’t know anything about roasting turkeys because her Korean-born parents never did it. “It didn’t feel like a gimmick, and that’s the beauty of it still,” Ms. Park said.

Source: New York Times November 26, 2019 17:34 UTC