But that was also before digital advertising became a major arm of a campaign’s messaging strategy, and the Trump campaign is still pouring millions into digital ads each day. Over the past week, the Trump campaign spent nearly $4.8 million on the platform — $575,000 on Wednesday alone, the most recent day for which spending data is available. Some observers also said Mr. Trump missed an opportunity to take advantage of his incumbency and negatively define Mr. Biden as he was emerging from the primaries. When former President Barack Obama spent millions on ads attacking Mitt Romney during the summer of 2012, his messaging was disciplined. The Trump campaign has not had a similar focus.

Source: New York Times July 31, 2020 22:16 UTC