pic.twitter.com/d9SYTrz2nR — Alex Rhodes (@AlRhodes92) May 25, 2017All traces of the campaign have been removed from Walkers' social media sites, replaced only with a somber statement. — Walkers Crisps (@walkers_crisps) May 25, 2017Lineker himself recognized the online faux pas, tweeting that he had "had an unusual day in some very strange company. — Gary Lineker (@GaryLineker) May 25, 2017Some Twitter users mocked the beleaguered social media department for the gaffe. Bad ads and Twitterati's wrathAs countless other companies and organizations have found out to their peril, asking social media users -- especially British ones -- to be on their best behavior is a risky proposition. And more traditional ad campaigns can still incur the wrath of the Twitterati, as Pepsi -- whose protest-themed ad was roundly derided on social media and beyond -- well knows.

Source: CNN May 26, 2017 06:58 UTC