Jinri Toutiao, operated by Beijing ByteDance Technology, is outpacing traditional news portals in the race to grab the attention of hundreds of millions of news-hungry Chinese users. At that time, Zhang thought China’s market was dominated by state media and other news sites that only offered lengthy, often stilted-text. But eventually the pull of the news business focused his attention on the idea Toutiao, which he launched in 2012. “We provide stringent screening measures to ensure [content from providers] is compliant and meets our rigorous standards,” the company says. But since Toutiao has so many outside partners that it has no control over, the company always has to play whack-a-mole with problematic content.

Source: Forbes May 26, 2017 06:22 UTC