The company is also tying up with local companies to create cross-selling opportunities by working closely with tourism boards in the region. The company has also signed Memorandum of Understandings (MoUs) with regional tourism boards like Qatar and Saudi Arabia to expand its collaboration in the Middle East. “We recently had a joint promotion with the Saudi Tourism Authority and SAUDIA airlines where we bundled air tickets with hotels to attract Chinese travellers – it recorded an overwhelming response. We are looking to forge similar partnerships with other tourism boards in the region,” he added. In North Africa, Trip.com Group is mainly focusing on Egypt and Morocco primarily.

Source: The North Africa Journal May 08, 2024 08:11 UTC