Hipster hospitality company Ace Hotels has announced it is launching a new spin-off brand called Sister City, with the first property making its debut in New York this fall. Described as an “experiment in essentialism”, Sister City will be an example of an emerging trend for “lean luxury”, defined by this brand as “a hotel distilled to its most beautiful working parts”. Sister City will have 200 rooms, a ground-floor restaurant and a rooftop bar. Kelly Sawdon, chief brand officer of Atelier Ace, says: ”We are inspired by the philosophy of ‘less, but better. Sister City looks through a focused lens to truly anticipate what people need when they're traveling — comfort, beauty and human connection."

Source: Forbes January 27, 2018 11:26 UTC