Those who create and sell transit shelter advertising will always take a mile for every inch they’re given. But a bigger question still needs to be answered: is this the future of transit shelter advertising? It is our belief that people responsible for shelter ads are far more concerned about selling than if drivers can see past the ads, or people waiting for buses or shelters can see through them. But if the ads cover most of the shelter, people inside may not see their bus until it’s too late. Katherine Burnie emailed to say a transit shelter on the north side of The Esplanade, just west of Market St., was recently adorned on three sides with translucent ads promoting Prince Edward Island tourism .

Source: thestar May 23, 2016 17:33 UTC