Her not-for-profit Canadian Athletes Now Fund (CAN Fund) has raised more than $20 million for Canada’s Olympic athletes in the past decade and directly supported 80 per cent of the nation’s Olympic athletes in recent Games, Roos says. She’s currently on the waiting list for another round of CAN Fund support. Athletes in Olympic sports routinely find themselves standing in boardrooms or on social media looking for sponsors and funding to support their training. But CAN Fund’s latest campaign turns the fundraising equation on its head. Glaesser and Wiebe say they like this campaign’s positive focus on donors rather than the negative focus on broke athletes.

Source: thestar May 23, 2016 17:10 UTC