Regarding your editorial “Say it Ain’t So, Trader Joe’s” (July 23): It may be a generational difference, but I have always looked at the ethnic traders Jose, Giotto, etc., not as demeaning but rather as a witticism in recognizing that various ethnic subcultures make up the mosaic of America. The various names weren’t associated with negative stereotypes or logos, they were a respectful joke. As an ethnic American, I would be happy to buy an offering such as “Trader Yossi’s gefilte fish,” as long as it was a good product. It would catch my eye and I would think it clever. People from other ethnic traditions bake and sell...

Source: Wall Street Journal July 28, 2020 19:30 UTC