People involved in the tourism industry say Bangladesh has the capacity to host more MICE events by tapping its enormous tourism potential and by improving its status as a spot for visitors, particularly business travellers. The country has workable infrastructure and organising capabilities to hold all kinds of events, including international conventions, exhibitions and sporting events, they add. Having organised several international events, Bangladesh proved its capacity to hold MICE events. Sri Lanka is growing fast as a MICE destination, and local authorities are pushing ahead with a mega promotion drive to profile centres outside Colombo like Negombo, for instance, as a MICE destination. Policy prescriptionsRaquib Siddiqui, a Bangladeshi travel writer, said: “To boost MICE business, Bangladesh needs to follow a three-step approach: assessing the MICE tourism ecosystem, devising strategies and fixing competitive prices to attract more MICE events, and forming a governing body for MICE tourism.

Source: Dhaka Tribune July 15, 2017 20:03 UTC