Tourism New Zealand has rejigged its Chinese promotions to arrest a slide in visitor numbersAfter four years of phenomenal growth, parts of the tourism industry have come down to earth with a bump. There was also concern about the strategy of targeting high value visitors, with less than half of those surveyed being successful in attracting them. Tourism Industry Aotearoa chief executive Chris Roberts said the increased pessimism in the survey of 484 TIA members by the Weltec School of Hospitality Tourism was no surprise and it reflected the changing international market. SUPPLIED Tourism Industry Aotearoa chief executive Chris Roberts says that the days of consistent growth across all segments of the visitor market are gone. The TIA survey found tourism businesses were critical of promotional efforts to attract high value visitors and only 35 per cent said they were reaping the benefits of that work.

Source: Stuff December 06, 2019 04:41 UTC