With the peak festive shopping season on the horizon, American Express reveals its ‘Loyalty League Table’, highlighting how UK shoppers’ loyalty to retailers varies across the country. Shoppers in London were found to top the table with the highest degree of retail loyalty, according to the analysis. Londoners, for example, say they have become more loyal to retailers over the past 12 months, with the capital’s shoppers the most likely to forgive poor service. Shoppers in the South East and West Midlands similarly scored highly on the loyalty league table. While pricing and discounts remain important, our research shows that shoppers are influenced by a whole range of factors with customer experience hugely important.

Source: The Times October 23, 2023 11:13 UTC