In a first for a major US cultural institution, the Toledo Museum of Art (TMA) in Ohio has purchased a digital work of art using cryptocurrency. “We want to support artists in the community in which they work,” Adam Levine, director of the TMA, tells The Art Newspaper. “Working with Yatreda was a highlight of bringing the exhibition to Toledo,” says Sophie Ong, the TMA’s assistant director of strategic initiatives. “Yatreda’s partnership with us has brought a new audience base to the museum,” Ong says, citing widespread interest from NFT fans online. Additional works from Yatreda’s Abyssinian Queen series are scheduled for auction at Christie’s 3.0 digital art sale in December.

Source: Ethiopian News November 18, 2024 21:21 UTC