By BEHAK – Across the development sector, many non-governmental organizations have traditionally believed that remaining quiet in public discourse helps protect their neutrality. Development programs operate within complex ecosystems where narratives evolve quickly. The Core Humanitarian Standard emphasizes that communities and stakeholders should have access to clear and reliable information about humanitarian and development programs. Maintaining that credibility requires ensuring that accurate narratives about development work are visible within the broader information environment. Through structured media engagement, narrative development, leadership profiling, and policy-focused communication strategy, BEHAK enables organizations to translate complex field operations into clear, defensible public narratives.

Source: News Business Ethiopia March 14, 2026 23:44 UTC