It is rooted in the philosophy and belief that from collaboration comes the strength to deliver the extraordinarySomeone has beautifully said, “Extraordinary belongs to those who create it.” These words aptly summarise our belief in creating a world that is filled with extraordinary possibilities. Our new brand ideology, ‘Extraordinary Together,’ reflects our vision to provide unified brand experience and delight to consumers across the world by creating extraordinary entertainment and experiences that inspire to transcend the ordinary. It is rooted in the philosophy and belief that from collaboration comes the strength to deliver the extraordinary. While we have achieved immense success over the last 25 years, our efforts in creating world class content will continue forever, as we embrace this new ideology and philosophy in creating something truly ‘Extraordinary Together’. —The author is MD & CEO, ZEE Entertainment Enterprises Ltd

Source: dna November 05, 2017 01:30 UTC