Grocery stores are anticipating that some may do more than just host smaller gatherings — they may do away with the turkey altogether. Tofurky, which has been selling its mock turkey roast since 1995, saw a 22% surge in holiday orders from retailers ahead of Thanksgiving this year. The spike amounted to the largest annual increase in the number of holiday roasts sold since 2015. In 2006, the company saw a large uptick, for example, when mainstream retailers started stocking Tofurky's roasts. Demand for Tofurky's holiday products is growing as retailers try to anticipate the needs of customers during an unprecedented winter holiday season.

Source: The Nation November 20, 2020 21:11 UTC