Tito’s Handmade Vodka, the original American craft vodka, is expanding and formalising its presence in the UK by appointing a new exclusive distributor, Spirit Cartel. Tito’s is distilled using gluten-free corn and is now available in over 140 markets, with Spirit Cartel’s appointment representing its most serious foray into the competitive arena of the UK. Spirit Cartel also represents brands such as Four Roses bourbon, Clase Azul and 818 tequilas and Worthy Park Rum. “According to IWSR, premium vodka volume in the UK is forecasted to grow by almost +58% from 2022 to 2027. Clearly, the UK is an important market for a brand like Tito’s and so it’s imperative that we have the right distributor, a team that understands how to build brands and increase market share,” says John McDonnell, Managing Director, International, at Tito’s Handmade Vodka”.

Source: The Times February 19, 2024 13:53 UTC