TikTok eyes social commerce as it experiments with shopping links in bios, posts - News Summed Up

TikTok eyes social commerce as it experiments with shopping links in bios, posts


The short-video sharing network has begun experimenting with a new feature that allows creators to add links to e-commerce sites on their bio and posts. According to reports, TikTok will allow viewers to buy products mentioned or featured in the video as well. According to the video shared by him, users can swipe on a post to directly visit an e-commerce platform to buy a product. Called Instagram Reels, the mode allows users to make 15-second video clips set to music and share them as Stories. TikTok has raced to 1.5 billion downloads worldwide on the Apple App Store and Google Play Store.


Source: Hindustan Times November 18, 2019 01:28 UTC



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