Kevin Wilson, an associate pastor at The Oceanside Seventh-Day Adventist Church, shows his TikTok ... [+] account on Tuesday, July 21, 2020 in Oceanside, CA. The best way to keep them on TikTok is to offer a clear path toward earning money. cosmetics are already paying for sponsored content on TikTok, where influencers post videos advertising these companies for a fee, as much as six figures now for the top stars. But those deals are typically hashed out between the brands and the influencers without the social media companies getting involved. TikTok’s $200 million fund is a different step, something neither Instagram nor YouTube have done.

Source: Forbes July 23, 2020 17:03 UTC