A representative of Tik Tok confirmed the local testing, but did not elaborate on the maximum length of a video created with the latest upgrade. Before that software update, a number of Tik Tok users with exemplary content have been given the privilege of uploading online video clips of up to 59 seconds long, while most users are confined to the 15-second format. Tik Tok boosted its user base from 100 million viewers to 130 million after the merger with lip-synching app Musical.ly in August, according to Apptopia. The rapid international adoption of Tik Tok resulted in the app recording 500 million monthly active users globally in July. The new direction for Tik Tok is in step with ByteDance’s initiative to bring long-form content to its Xigua Video service.

Source: The Star December 24, 2018 06:33 UTC