Amazingly, this Kerala-based businessman built a Rs 600 crore business in Tamil Nadu with the help of a Rs 10 map. Speaking to Zee Business Online at the sidelines of Zee Business Dare to Dream Awards, Noushad revealed that when his company was trying to enter Tamil Nadu market, it approached distributors just like any other company. "When we went to Tamil Nadu, we approached distributors who asked for more margin, more credit and even, discounts...which we were not able to deliver at that time," he said. The company is now doing a business of Rs 600 crore in just Tamil Nadu - a state it was finding difficult to break into. I think Zee Business is doing a great job and if it can encourage people, it will help India," he concluded.

Source: dna December 18, 2018 09:56 UTC