When 156 people were recently asked if they could draw some of the world’s most iconic brand logos from memory, some of their recreations were laughably off the mark. A study conducted in 2014 by psychologists at the University of California, Los Angeles, similarly asked 85 participants if they could draw the familiar Apple logo from memory. “It’s rare that you really need to recall something from memory,” Castel said. “The logo is merely the symbol for what the Ikea brand promises and delivers,” Nordin said in an email. To be consistent and unique is clearly a strength of a logo.” The hardest logo to draw was Starbucks, which was redesigned in 2011.

Source: thestar November 13, 2017 16:52 UTC