"Think with Google sub-Saharan Africa walks alongside marketers and business leaders as they deal with the challenges of a rapidly changing marketplace. It provides data, a deeper understanding and perspectives specifically crafted for marketers and business people in the region," says Asha Patel, head of Google SMB marketing for sub-Saharan Africa. According to Google Africa, this case study on how the continent's largest entertainment brand — MultiChoice — drove watch time on its YouTube channel up 238% by offering content free. And making sense of it and the opportunity it presents is a challenge," says the team at Google Africa. You can also follow Google Africa on Twitter.

Source: The North Africa Journal July 22, 2020 08:02 UTC