The Sub-Saharan African edition of online resources hub, Think with Google, launched this week, to provide organisations and marketers in the region with locally relevant insights. Launched globally in 2013, Think with Google is an online data bank providing access to ‘Think Insights’ in a bid to give marketers valuable insights into consumer and cultural trends based on Google’s big data. Today, Think with Google is a resource hub for marketers across the globe, and houses a number of international sites with information targeted specifically at marketers in those areas, including Asia Pacific, Benelux, Middle East North Africa, and now, Sub-Saharan Africa. The Sub-Saharan African-focused Web site also provides marketers with access to the latest digital marketing tools that are available. “Think with Google Sub-Saharan Africa walks alongside marketers and business leaders as they deal with the challenges of a rapidly-changing marketplace,” says Asha Patel, head of Google SMB marketing for Sub-Saharan Africa.

Source: The North Africa Journal July 22, 2020 07:30 UTC