Kim Hale started posting videos of her hip-hop routines on TikTok three years ago, when she was in her early 50s. When TikTok became available in the U.S. in 2017, its bite-sized video format launched a new wave of online stars. Compared with other social-media sites, TikTok could spread content far beyond a user’s immediate following. A U.S. ban would be a boon for Meta’s Instagram, which launched its Reels video feature in 2020 as an answer to TikTok. “I’ve been migrating some of my TikTok content to Instagram Reels, because I have a similar audience there," Salazar said.

Source: Wall Street Journal March 14, 2024 19:13 UTC